5+ hour, 43+ min ago   (228+ words) P.F. Chang’s new annual giving initiative taps into the Chinese zodiac with a plushie giveaway for children during hospital stays. The 300-unit chain has launched Spirit of the Zodiac, its new annual charity program that will focus on a different nonprofit…...

13+ hour, 48+ min ago   (108+ words) The UPS Store has a new national campaign, highlighted by Blu, its first brand character. Friendly and supportive, Blu helps small-business owners navigate the challenges of running a business. The new creative by Doner Advertising runs across broadcast television, digital,…...

4+ day, 10+ hour ago   (229+ words) Defining what specific content or programming media agency executives are buying on connected TV (CTV) and streaming platforms remains an issue. Research continues to show that a "Deal ID" -- a string of numbers and characters that comes from a supply-side…...

1+ week, 1+ day ago   (311+ words) Former Hyundai CMO Angela Zepeda, who left the automotive sector for the top marketing position at X, has resurfaced at electric vehicle manufacturer Lucid Group. Zepeda joins Lucid Group as vice president, global marketing. “After a period leading marketing in…...

1+ week, 2+ day ago   (599+ words) Most in our industry should care about having independent, trusted third-party measurement anchoring the buying and selling of all advertising in the U.S. First, the amount of money at stake is enormous; U.S. ad spend will approach half a trillion dollars this…...

1+ week, 5+ day ago   (665+ words) Federal Reserve Chairman Kevin Warsh in Jackson Hole, Wyoming, on Friday suggested the central bank may not be done fighting inflation, but despite consumers feeling wary about the economy, many plan to spend the same or more on holiday shopping…...

1+ week, 2+ day ago   (311+ words) Former Hyundai CMO Angela Zepeda, who left the automotive sector for the top marketing position at X, has resurfaced at electric vehicle manufacturer Lucid Group. Zepeda joins Lucid Group as vice president, global marketing. “After a period leading marketing in…...

1+ week, 5+ day ago   (185+ words) Kohl’s management team may be new, but the results are all too familiar: Kohl’s says sales are still falling, with fourth-quarter revenue decreasing 3.9% to $5 billion. And comparable sales slipped 2.8%, both worse than forecast, after executives had hoped to at least…...

2+ week, 6+ day ago   (141+ words) Join for Free(you'll return to this article) Read the whole story at Gallup » The Federal Communications Commission's early review of eight ABC-owned stations' broadcast licenses has placed the network in an "intolerable situation," the company says in a lawsuit…...

3+ week, 9+ hour ago   (254+ words) It’s no big secret why consumers are clicking on email discount offers in such numbers:inflation. But this is not solely about cost. People believe companies are using inflation as an excuse for gouging, judging by a new study by…...