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News
Julie Kang to Chair LIA's 2026 B2B and Business Transformation Jury | LBBOnline
2+ hour, 50+ min ago (329+ words) This year, LIA is adding Business Transformation to its list of competitions. This new category recognises creativity that not only promotes solutions to customers, it also recognises the solutions themselves. It’s about enduring transformation of businesses – operations, services, products, internal…...
dentsu Hong Kong Reveals the Untapped Spending Power of Hong Kong's Affluent Silver Generation | LBBOnline
8+ hour, 17+ min ago (469+ words) dentsu Hong Kong Reveals the Untapped Spending Power of Hong Kong's Affluent Silver Generation Little Black Book | LBBOnline dentsu Hong Kong Reveals the Untapped Spending Power of Hong Kong's Affluent Silver Generation As brands continue competing for the attention of…...
AIA Reminds Hong Kong of the Emotional Value of Insurance | LBBOnline
3+ week, 6+ day ago (343+ words) AIA Reminds Hong Kong of the Emotional Value of Insurance Little Black Book | LBBOnline AIA Reminds Hong Kong of the Emotional Value of Insurance AIA is reinventing Hong Kong’s insurance industry advertising with the launch of 'Protection Comes in Many…...
INNOCEAN and SBVA Join Forces for for ‘UP 2026’ Programme | LBBOnline
1+ mon, 6+ day ago (236+ words) INNOCEAN, led by global CEO Jung A Kim, has partnered with SBVA, formerly SoftBank Ventures Asia, to bring together more than 10 promising innovative companies for ‘UP 2026,’ a growth-focused programme designed to explore business challenges, expansion opportunities, and potential collaboration. Through…...
‘Mr. W’, LiveOnNY, and Don Quixote: The Work That Made Matthew Hall Thompson | LBBOnline
1+ mon, 3+ week ago (251+ words) Matthew Hall Thompson is an award-winning interdisciplinary designer, art director, and copywriter based in Manhattan, and is currently employed at DeVito/Verdi. When he’s not catering to clients’ every whim, he’s listening to Bach, building model ships, and designing overly…...
Turning Cartesian Philosophy into Financial Common Sense for interactive investor | LBBOnline
3+ mon, 2+ day ago (437+ words) To get to that “obvious” conclusion, RCP didn’t just brainstorm in a vacuum. They embarked on an extensive research phase – a 7Cs analysis, quantitative consumer testing, and extensive stakeholder interviews that spanned from the C-suite down to the day-to-day staff. To…...
Head to the Tropics with Fruit Riot and Sour Patch Kids Collaboration | LBBOnline
3+ mon, 3+ week ago (205+ words) MAKE has partnered with Mondelez and Beyond Better Foods to bring the Fruit Riot x Sour Patch Kids collaboration to life, merging two vibrant brand identities into one seamless spot. Two sour icons, one bite that takes you straight to…...
The Making of Hargreaves Lansdown Ad Chartering 45 Years of British Change | LBBOnline
4+ mon, 3+ week ago (985+ words) From poll tax protests and brick-sized mobile phones to the birth of the internet and the dawn of artificial intelligence, Hargreaves Lansdown’s latest campaign compresses 45 years of British political and cultural upheaval into a single, propulsive minute. Conceived by Wonderhood…...