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CEPRO
cepro. com > news > music-as-a-business-strategy-why-commercial-audio-demands-a-more-holistic-approach > 627521

Music as a Business Strategy: Why Commercial Audio Demands a More Holistic Approach

3+ hour, 33+ min ago  (678+ words) In these light-commercial environments, audio is no longer simply about filling a room with music. It's about shaping experiences, reinforcing branding, influencing customer behavior and creating emotional connections with spaces. As a result, integrators are increasingly being asked to design…...

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CEPRO
cepro. com > news > ci-developing-k-shaped-economy-in-d-tools-year-in-review-report-2025 > 626349

CI May Be Developing Its Own K-Shaped Economy (and the Cause Isn't Clear)

2+ mon, 3+ week ago  (628+ words) The D-Tools Year in Review Report for 2025 has unveiled a potential bifurcation within custom integration (CI) that may be developing into its own K-shaped economy. While the industry seemed to grow its sales by 18. 8% on average, that rate masks a severe…...

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