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News
The future of digital advertising: transparency, control – and the open internet
6+ hour, 27+ min ago (51+ words) Campaign UK As advertisers demand more control, transparency and results, The Trade Desk’s UK VP Phil Duffield argues that the open internet offers a more accountable, effective path forward – and explains how programmatic tools are evolving to meet the moment....
Fred & Farid to launch agency in Shanghai
6+ hour, 22+ min ago (22+ words) Campaign UK Fred & Farid Group, the Paris-based ad business, is launching an agency in Shanghai....
Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
19+ hour, 12+ min ago (29+ words) Campaign UK Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity....
Omnicom tops table and travel sector spikes
19+ hour, 12+ min ago (27+ words) Campaign UK Campaign ranks and reviews the most active advertisers, holding companies and sectors for media new business in Q1....
Dentsu UK and Ireland opens Dentsu Lab in London to drive tech innovation
19+ hour, 47+ min ago (25+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
H1 global new-biz review: FMCG billings rise as inflation soars
19+ hour, 12+ min ago (22+ words) Campaign UK Whereas majority of the other sectors show a year-on-year decline....
Direct Line Group cuts marketing spend by 5%
20+ hour, 18+ min ago (24+ words) Campaign UK Insurer, which has agreed to acquisition by Aviva, embarked on cost-cutting strategy in 2024....
WPP CEO and chair buy 100,000 shares after stock price slump
19+ hour, 49+ min ago (30+ words) Campaign UK Cindy Rose and Philip Jansen make co-ordinated purchases worth £280,000 in attempt to boost sentiment....
Culture out of crisis: A new capitalism
20+ hour, 9+ min ago (21+ words) Campaign UK There is increasing concern about the workings of the least-worst economic model....
Reducing bonuses to fund pay rises would bring career certainty
20+ hour, 25+ min ago (35+ words) Campaign UK Ad hoc cash payments do not help talent to plan long careers in the industry, whereas higher salary rises create the stability needed....