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News
Behind Mayora’s Strategy to Feature Kopiko in a Korean Drama
3+ hour, 46+ min ago (352+ words) From soap operas to Korean dramas, Ricky Afrianto explains the logic behind Mayora’s decision to choose media formats based on contextual relevance, rather than simply audience size. by Aulia Masna August 14 2026 Throughout the session, Ricky emphasized that media should be…...
Pop Mart’s Strategy for Building Its Brand and Collection Culture in Indonesia
3+ week, 1+ day ago (685+ words) The launch of the store in Makassar demonstrates how Pop Mart is building long-term brand equity through intellectual property, the retail experience, and community. This strategy is becoming increasingly relevant as reliance on digital platforms begins to be questioned. by…...
Six Southeast Asian marketing associations, including IDA, form a cross-border alliance
1+ mon, 4+ day ago (264+ words) This collaboration encompasses training, research, and cross-border talent mobility, with AI, content, and data as its main focus. by Tim Redaksi July 10 2026 The signing of the Memorandum of Understanding (MOU) took place at the Conrad Singapore Marina Bay on July…...
Behind Mastercard’s music program lies the ambition to build Southeast Asia’s music tourism economy
1+ mon, 2+ week ago (310+ words) Mastercard and SoundOn reveal the plans behind the Artist Accelerator SEA, from card loyalty to cross-border tourism ambitions. by Aulia Masna June 30 2026 Mastercard has long implemented this approach through its global Priceless platform, which offers cardholders exclusive experiences in the…...