1+ hour, 38+ min ago   (246+ words) The move removes mandatory office and location requirements for more than 400 employees across Mumbai, Indore and Gurugram. Creativefuel has moved to a fully remote working model, removing mandatory office and location requirements for its workforce of more than 400 employees across…...

6+ day, 8+ hour ago   (594+ words) GUT Asia’s Chief Creative Officer on NÜTRL’s South Korea launch, localizing a global brand without changing it, and collaborating with talent beyond traditional endorsement. When vodka-based ready-to-drink brand NÜTRL launched in South Korea, GUT Singapore found the starting point for…...

6+ day, 16+ hour ago   (281+ words) The Singapore Manufacturing Federation (SMF) has appointed VML Singapore as lead agency to develop and execute an integrated marketing communications campaign aimed at reshaping perceptions of Singapore’s advanced manufacturing sector. The initiative will address what SMF describes as longstanding misperceptions…...

1+ week, 2+ day ago   (1721+ words) The VP of Strategy for North Asia at Assembly discusses findings from Beyond the Wave, a recent report examining the shift from cultural visibility to everyday consumption. The global rise of K-culture has created a rare window of opportunity for…...

1+ week, 6+ day ago   (176+ words) Dentsu Thailand will support LG’s online shopping experience across key digital platforms, spanning commerce, media, data and technology. LG Electronics (Thailand) Co., Ltd. has appointed dentsu Thailand as its e-commerce partner to support its expansion across Thailand’s digital commerce channels....

2+ week, 6+ day ago   (410+ words) South Korea’s MAD STARS, one of Asia’s premier marketing and advertising festivals, will take place from 26 to 28 August at SIGNIEL BUSAN in Busan, South Korea. The festival is celebrating its 19th edition under the theme “AMPLIFY,” focusing on creativity that expands…...

3+ week, 1+ day ago   (273+ words) The opening features IP collections and a large-scale YOYO exhibition. Global lifestyle brand MINISO opened Indonesia’s first MINISO FRIENDS store at Summarecon Mall Bekasi on August 15, marking the debut of the brand’s flagship store format in the country. The store…...

4+ week, 1+ hour ago   (310+ words) The company said the Alphabet Card’s revival after nearly 20 years as an independent brand reflects an increasingly segmented and personalized consumer culture. Hyundai Card has launched the ‘Alphabet Card’ as an independent brand, reviving the Alphabet Card name after nearly…...

2+ mon, 2+ day ago   (1027+ words) The Managing Director of R/GA Japan discusses independence from IPG, conviction economics, and the opportunities and challenges of taking Japanese IP global. One year after R/GA became independent from IPG, Anthony Baker, Managing Director of R/GA Japan,…...

3+ mon, 1+ week ago   (229+ words) Digital travel platform Agoda has integrated its hotel booking experience into the KakaoBank app, the companies announced, allowing the South Korean digital bank’s users to browse and book from Agoda’s global accommodation inventory without leaving the app. KakaoBank users can…...