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News
Purple Sketch joins AEDEX + Airport Expo 2026 as Official Digital Marketing Partner
1+ day, 4+ min ago (270+ words) Integrated marketing agency Purple Sketch has partnered with AEDEX + Airport Expo 2026 as its Official Digital Marketing Partner, strengthening the agency’s engagement with the aerospace, defence and civil aviation ecosystem. The six-month partnership culminated with Purple Sketch taking its presence to…...
The ad format that wins the most attention is the one audiences hate most
1+ week, 4+ day ago (220+ words) The findings come from VOX, the AI Vision platform within the Hybrid AdTech ecosystem, drawn from five years of campaign data and two rounds of neuroscience research conducted with an independent Neuro Research Lab in 2023 and 2026. With festive budgets already…...
ACKO's new campaign highlights health insurance built to meet customer standards
2+ week, 3+ day ago (276+ words) ACKO launched a national AD campaign for ACKO Health Insurance, "For people who don't compromise," anchored by the Hindi line "Unke liye jo compromise nahi karte." The campaign rolls out across digital and social platforms nationally, ahead of a wider…...
RBI holds rates, bets on growth: Why India’s financial sector sees stability as the bigger signal
1+ mon, 5+ day ago (784+ words) The Reserve Bank of India (RBI) has chosen continuity over surprise. Keeping the repo rate unchanged at 5.25 per cent while maintaining its neutral policy stance, the central bank has signalled confidence in India’s economic resilience even as geopolitical tensions, food…...
Co-lending explained: How blended personal loan interest rates work in 2026
1+ mon, 3+ week ago (482+ words) The Core Mechanics of Co-Lending Action / Operational Flow Risk / Capital Share Borrower & Originating Lender The borrower interacts with a single digital or physical touchpoint. The originating lender manages the relationship. All processed loan amounts and subsequent monthly EMI payments pass…...
India’s economic activity rebounds in April amid uneven recovery
3+ mon, 2+ week ago (127+ words) India’s economic activi...
Kargo drives store visits for UCB India with festive campaign
4+ mon, 1+ week ago (148+ words) Kargo, a global leader in...
Moneycontrol’s advance business index eases in March as geopolitics weighs on growth
5+ mon, 1+ day ago (640+ words) Moneycontrol's inaugural Advance Business Index (ABI) reading stood at 102.4 in March, down from 103.5 in February, signalling a modest easing in economic momentum amid rising global uncertainties, even as activity remained above its long-term trend. On April 10, India's most-read financial and…...
Why personal loans remain the most flexible borrowing option
6+ mon, 3+ week ago (674+ words) When any unexpected expenses or planned financial needs come up, borrowing often becomes a practical option. Among the many options available in the market, a personal loan continues to stand out for its simplicity and adaptability. It does not ask…...
When Does It Make Sense to Take a Personal Loan? Financial Ratios You Must Evaluate
7+ mon, 1+ day ago (753+ words) Borrowing money is no longer a difficult decision. For many working professionals, a personal loan helps manage real-life needs such as relocation, medical expenses, education costs, or repay existing dues. Taken at the right time, it can reduce pressure. Taken…...