3+ day, 11+ hour ago   (599+ words) Most in our industry should care about having independent, trusted third-party measurement anchoring the buying and selling of all advertising in the U.S. First, the amount of money at stake is enormous; U.S. ad spend will approach half a trillion dollars this…...

4+ day, 8+ hour ago   (228+ words) P.F. Chang’s new annual giving initiative taps into the Chinese zodiac with a plushie giveaway for children during hospital stays. The 300-unit chain has launched Spirit of the Zodiac, its new annual charity program that will focus on a different nonprofit…...

4+ day, 16+ hour ago   (108+ words) The UPS Store has a new national campaign, highlighted by Blu, its first brand character. Friendly and supportive, Blu helps small-business owners navigate the challenges of running a business. The new creative by Doner Advertising runs across broadcast television, digital,…...

1+ week, 5+ day ago   (311+ words) Former Hyundai CMO Angela Zepeda, who left the automotive sector for the top marketing position at X, has resurfaced at electric vehicle manufacturer Lucid Group. Zepeda joins Lucid Group as vice president, global marketing. “After a period leading marketing in…...

1+ week, 6+ day ago   (311+ words) Former Hyundai CMO Angela Zepeda, who left the automotive sector for the top marketing position at X, has resurfaced at electric vehicle manufacturer Lucid Group. Zepeda joins Lucid Group as vice president, global marketing. “After a period leading marketing in…...

2+ week, 2+ day ago   (185+ words) Kohl’s management team may be new, but the results are all too familiar: Kohl’s says sales are still falling, with fourth-quarter revenue decreasing 3.9% to $5 billion. And comparable sales slipped 2.8%, both worse than forecast, after executives had hoped to at least…...