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Market Business News
marketbusinessnews.com > shrinkflation-study-finds-higher-dollar-sales-despite-lower-product-volume > 450617

Shrinkflation study finds higher dollar sales despite lower product volume

4+ week, 13+ hour ago   (1443+ words) A sales-weighted comparison found that products permanently replaced by smaller equivalents recorded about 6% more nominal dollar sales at affected US stores in the following 52 weeks than in the previous 52, even though the physical quantity purchased fell by roughly 3.5%. The comparison…...