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heraldscotland.com > news > 26526758.risks-scottish-football-clubs-reliance-allegiance

Why there are risks to Scottish football clubs??€?? reliance on allegiance

6+ day, 11+ hour ago   (863+ words) Loyalty is big business in football, helping to sell not only match tickets but merchandise, mostly in replica shirts, but there are potential risks to clubs’ reliance on allegiance. By Aidan Rooney Assistant Economist, Fraser of Allander Institute Football supporters…...